Beauty During Lockdown
The COVID-19 lockdown significantly altered our daily habits, particularly in how we approach beauty. This shift has led to the creation of fresh definitions and perceptions of beauty. As a naturopathic physician specializing in skin care, I’ve observed some unexpected shifts in self-relationships during this period. Here, I’ll explore how the concept of “natural beauty” is evolving.
Changing Priorities
“I never realized how much time I spent getting ready each day,” shares Patrick, a lawyer. “With no external pressures, it now feels like a huge task. I am not alone in this; many of my patients are discussing their simpler grooming routines, where the newfound time efficiency comes with a feeling of freedom.”
Jen, a skin care company manager, states, “For the first time in years, I went several days without makeup. This was liberating and allowed me to appreciate and care for my skin without the pressure of makeup.”
As many opt for a makeup-free routine, they are emphasizing skin health. Beauty enthusiast Alison explains, “While staying home, I’ve focused solely on healthy skin care, and my skin feels significantly more hydrated and serene.”
Similarly, Samantha, a designer based in Toronto, shares, “Since the pandemic started, I’ve devoted more time to my skin care and home treatments, moving away from makeup.”
The DIY Beauty Movement
The lockdown has also empowered individuals to take beauty matters into their own hands.
“Interestingly,” Samantha remarks, “this situation has inspired me to experiment more with beauty as part of my daily routine. I’m learning to French braid my hair, something I’ve never mastered, and exploring DIY treatments.”
Patrick compares it to the recent trend of home baking: “The pandemic has pushed me to try new skills, like cutting my partner’s hair. Much like those who have taken to making sourdough, I find joy in the DIY aspect.”
The Unmatched Experience
Advanced beauty treatments are challenging to replicate at home. “I certainly miss my micro-needling sessions,” Alison comments. “To achieve desired results, consistency is key—I was experiencing fantastic progress. Plus, given the costs involved, I wanted to maximize my investment.”
Additionally, the relationships with beauty professionals are greatly valued. Sandi, a makeup artist and esthetician, notes, “These visits were about more than just beauty; they were moments of self-care. I have developed lasting friendships with those who take care of me, and I genuinely miss them … [and] I yearn to provide that care as a makeup artist.”
A New Standard in Beauty
As restrictions began to lift, many of my patients expressed a desire to maintain their more relaxed, self-compassionate beauty routines. This could be more attainable for many, given that numerous companies have announced the permanence of remote work post-pandemic.
Samantha already recognizes this trend: “I’ve been working from home for six years, which allowed me to experience a more relaxed grooming routine for my casual work life. This was crucial in the creation of my loungewear brand, Soft Focus.”
“While lounging in old pajamas and neglecting to brush my hair can lose its appeal, I still aim to present my best self.”
The shift is not merely about reducing efforts; it’s about reimagining how beauty aligns with our new lifestyles. Samantha adds, “What a delightful luxury it is to indulge in a face mask or take a midday shower. I’m all about that!”
Indeed!
