Chum Bites and WildAid: Innovating for Good

Chum Bites

While it may not seem obvious at first, there is a clear link between wholesome fruit gummies and the fight against species extinction. For Ben Bartley, the founder of Chum Fruit Bites, his desire to craft nutritious snacks for his children perfectly aligns with his commitment to raising awareness about endangered wildlife.

Indeed, Chum Bites are made entirely from real fruit, proudly labeled as “100% Wild. No Fake Stuff.” However, the advantages extend beyond the irresistible flavors: their environmentally-friendly packaging not only highlights information regarding endangered species but also contributes 15% of the company’s earnings to support WildAid’s crucial initiatives.

Among the endangered animals featured on Chum Bites packaging are elephants, rhinos, pangolins, pandas, and polar bears. Ben passionately points out, “Did you know that every day, 30 elephants, 5 rhinos, and millions of sharks are killed?” He emphasizes the importance of conservation, safeguarding animals in their habitats, combating illegal wildlife trade, and preserving ocean health for the survival of humanity.

Looking to the future, Ben envisions expanding the product range to include vegetables and superfoods, further boosting support for WildAid. “The real champions are WildAid. If we can influence attitudes and curtail demand, we can eliminate illegal wildlife trade within our lifetime.”

WildAid

Employing creative methodologies and unconventional thinking is vital for success in conservation efforts. WildAid exemplifies this approach. In contrast to many similar organizations that focus on scientific research and direct anti-poaching activities, WildAid aims to reshape public perception and influence policy through compelling advocacy.

WildAid’s objectives are clear: to diminish consumption of wildlife products like shark fin and pangolin meat, while collaborating with local communities and officials to foster new conservation norms, all through positive messaging.

Their updated mission statement encapsulates their vision: “Be a force for change in protecting wildlife and vital habitats from imminent threats to realize a sustainable future.” With a remarkable array of celebrity advocates and a global media network, WildAid effectively leverages pro-bono public relations across various platforms to promote their core message: when purchasing ceases, the killing can as well.

Peter Knights, the founder and CEO, articulates their philosophy: “We believe that altering social practices regarding wildlife products lays the groundwork for broader environmental reforms, ensuring the protection of millions of animals and endangered species, along with the health and prosperity of multiple nations.”